On Page, optimization helps to achieve organic search, and it also improves the search ranking. You can say that it on page optimization is all about, do some changes on the website and make it search engine friendly. Well, while doing on page optimization you need to care about one thing, i.e., URL structure of the website. Before proceeding further, it is important to understand about SEO Friendly URL.
SEO Friendly URL and its meaning
URL is known as Uniform Resource Locator. It is an address for all the documents and it helps to get connect with other resources present on the Internet. One can easily say what is there on the website by reading the URL. It coverts computer language to talk to various servers. It is like an address for home, and through this, you can find your desired website on the search engine. For example, http://www.company.com/blog/page-name. You can enter any URL in the search engine, and it will take you to that page.
A structure of URL usually looks like below:
It starts with https://. Next, you will see “WWW” and then the name of the website. After the website, there will be specific directories where the information is stored, and marks will separate it. In the end, you will find the location of the page you want to read.
URL structure in SEO
It is true that the first impression is the last impression. Like this, the first impression of the website is its SEO Friendly URL. That’s why it is important to develop an effective URL for your website. If the URL is confusing, maybe people will not give much care about your website, and that will decrease the traffic rate on the website. Confusing URL will also not help your website to rank high as Google will not consider such URLs.
Developing a good and attractive URL structure can be quite tricky, but you can get that with proper planning and precaution. There is now the specific formula for creating a good URL structure but we can follow some rules to get it done, and that can also help in SEO. However, following are some of the benefits of URL.
Enhances user experience:
A good designed URL always helps to both humans and search engines. Because they can understand about the landing page of the URL and they will able to know what they will get from that website. For example, a URL which is called semantically accurate URL when it shows the destination of the website.
The user will get some insight what is there inside. That will further increase chances of a user clicking the link increases. For this, Google is now replacing the URL within search result snippet area with a site name and breadcrumb path. You can see that while doing searches on mobile.
Maybe URLs are not that much important for evaluating the rank of the page in different search engines. But it can be very useful for the page ranking. When you use any keyword in URL, it boosts the ranking an. Apart from that URLs also improve the visibility of the website. URL can’t impact on the rank of the page. So, it will be a waste of time to create a URL just because you can add some keywords.
If you have a proper URL then you can use that as the link and can share the information via different social media platforms. For that, just copy the URL address and paste that URL on social media. People can visit the website just by clicking on the URL. This method can attract more traffic to your website.
Effective SEO practices for URLs
It is now easy to come up with a good URL. You need to understand the science behind developing a URL which can help in maximum Search Engine Optimization. Here are certain things that you can follow while developing a URL.
Choose the domain name wisely
You can use some high-level domain name for the URL. Well, it will not impact on ranking, but it will help you to develop trust among your customers. For example, instead of choosing .biz, .pro, .tel you can simply use .com domain. It’s something that you should keep in mind while choosing a domain name for URL. It will be good to use subdomains for the content rather than using subfolders.
Inserting keywords in the URL
Keywords are the terms and particular words that users use to search. Your website’s page must carry the relevant keywords what people are looking for. So, that when people put the keywords, the search engine will display your page. Proper placement of keywords can put your website on the top of the search engine.
You can use some keywords in your URL. It will be effective for ranking of the webpage. But, don’t put many keywords in a URL. One or two keywords will be enough for this. Don’t repeat the keywords; it will not make any sense.
Prefer to develop short URLs:
Long or lengthy URL can create confusion among the users. They will not pay more attention to the URL. So, always try to keep the length of the URL under 50 to 60 characters. The users can easily copy paste shorter URLs, and it will be easy to share on social media platforms. It has been seen that long URLs can decrease Google ranking.
Hyphens and lower-case letters
For a good URL, try to use hyphens instead of underscores to give space between words. Apart from that try to stick with lowercase in URL.
Keep link between webpage title and URL
Make sure that your URL title is matching with the title of the webpage. The headline of the page gives the users an insight into what they will get on the webpage. Try to avoid using URL parameters. They can develop hiccups with tracking and duplicate content.
How to optimize URL Structure
URL is the first thing that Google and your customers will see. So, you need to act carefully while planning for a URL structure. Getting an effective URL structure involves a complex blend of both usability and accessibility factors and some old SEO strategies.
Put your keywords in the URL
Every webpage carries a purpose. No matter what kind of page it is, like transactional, informational or administrative, there must clear at the outset. A keyword can influence a URL. It helps a search engine and humans to gather knowledge about the content. That’s why you have to use one or two relevant keywords in the URL. The keywords help in communicating what the content is all about to search engines.
Eliminate unnecessary words
If you find any words that are not important for the URL, then remove those words. It will enhance the readability of the content. Only the thing you must remember that while eliminating extra words, try to maintain the URL’s readability and the content is understandable. More the readability, more trust you will gain.
Readability of the SEO Friendly URL
Keep in mind that your URL should be able to tell the reader what they will find by visiting the SEO Friendly URL. A URL carries domain, the subdomain, and the keywords. It shouldn’t look like a spam URL.
Exclude dynamic URL strings
This process is quite difficult and to do that you need to follow the content management system. Various e-commerce sites will automatically spit out character strings and take you to the URLs like https://domain.com/cat/?cid=7078. Well, search engines have no problem with any URLs. But, it can affect SEO process. For effective SEO you can use the static URLs instead of the dynamic SEO Friendly URLs.
The reason behind this is, a static URL carries relevant keywords, and it is more user-friendly. One can easily understand the types of content that they will get from the URL. Try not to use relative URLs. These URLs work on the context in which they occur. The URL may not work if changed the context. To get the best result one can use static and absolute URLs.
Merge the different version of the site
There is two important version of the domain that you can use for URL, i.e., the www version and the non-www version. You can use them with a secure HTTPs and non-secure HTTPS. But, for Google former one is the safest and Google always give preference to the URLs carrying https.
Use of canonical Tags
Canonical tags are some codes, and these are very helpful when you have wide versions of the same page. But, with the help of these canonical tags, you can inform Google about your preferred version webpage. Remember that, this tag should be applied only with the purpose of helping search engines decide on your canonical URL. These tags are very useful for online retailers.
All the above-discussed points have now cleared that URL can help you in on page optimization. So, to get the best result, one has to pick a proper domain name, think about its readability and more. A well-developed URL can lead your webpage to the top rank.